Animal images and illustration have been used in design and art throughout history. This practice has continued, more so than in logo designing. The practice of using animals in design is a way to express an emotion or a mood by various graphic designers. Today, animal symbolism to depict a business identity is no longer [...]

A logo should be Memorable Simple Timeless Appropriate Versatile – JACOB CASS A logo can be a single letter, a word or just a simple picture. It is not always necessary to incorporate the entire company name in the logo design. If meticulously used, a single letter can give you a memorable logo design.

In this article I have explained the design process I used for creating my brand and logo, giving an understanding of the process behind creating the logo. Also, I have illustrated the logo creation itself. I must admit that I did not follow the traditional design process. The process I used for this design was [...]

My old logo had its flaws and I have been wanting to get a new logo since long. Being a designer, its never easy to work on your own brand, logos and website. I finally found some time to work on my new logo and designed new stationary, business card and web icon.